BurnoutAgency

How it works

Map, place, buy, prove.

We treat ChatGPT and its peers as a media channel: questions first, then inventory, then a number you can defend.

A quiet office at dusk — the kind of room where media plans used to be written.

  1. 01

    Map the questions

    We listen to how your buyers ask — “best X for Y”, “alternative to Z” — and where those questions already resolve inside ChatGPT and its peers.

  2. 02

    Place the brand in the answer

    Context turns your proof, pricing and differentiators into assets a model will retrieve. Placement puts paid weight behind the questions that convert.

  3. 03

    Buy the inventory

    We run the media: budgets, pacing, geo, and brand-safety. AI platforms are a channel with their own auction, not a checkbox on a search plan.

  4. 04

    Prove it honestly

    Spend in, return out — by platform and by campaign. If a line is not earning, we cut it. No blended vanity number that hides a loser.

What we will never do

  • Invent clients, metrics, or case studies to sell the channel
  • Run your 16:9 video in a conversational interface
  • Treat ChatGPT as a brand-safety checkbox instead of a buy

Be in the answer they already trust.

Join the Burnout Agency waitlist for early access to AI advertising — paid presence on ChatGPT and the platforms your buyers already ask.

Join waitlist